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Pit Lane BuildShopify, WooCommerce and WordPress Website Development
Your website is the car. It needs to look good, run fast and get people across the finish line. We build Shopify and WooCommerce stores and WordPress sites that do all three.
What’s included
Platform guidance
Shopify or WooCommerce? We walk through catalog size, budget, fees and who will run it day to day, then recommend honestly.
Shopify stores
Creative, high-converting Shopify builds from theme setup to product pages, checkout and apps.
WooCommerce and WordPress
Custom WordPress sites and WooCommerce stores you fully own, with no page-builder bloat.
SEO built in
Clean structure, fast pages, schema and redirects from day one, so launch day isn’t a traffic cliff.
Analytics and tracking
GA4, e-commerce events, Search Console and Clarity set up before launch.
Launch and support
Training for your team and ongoing support plans so the site keeps running like new.
How it works
Discovery
Goals, products, customers and must-haves. Then the platform recommendation.
Design
Layouts and brand styling for your review before a line of code.
Build and test
Development, content, payments, shipping and tracking, tested on every device.
Launch and tune
Go live with redirects and analytics in place, then refine based on real behavior.
A build that’s ready for the long race
- Both platforms, no bias. We build on Shopify and WooCommerce, so the recommendation fits you, not our comfort zone.
- Marketers who build. Your site is designed to rank and convert, not just look nice in a portfolio.
- You own it. Your domain, your store, your content and your data.
- Fifteen-plus years running real websites. We maintain high-traffic business sites every day and know what breaks.
Businesses launching an online store, outgrowing a DIY site, or rebuilding a site that looks dated or doesn’t convert. Service businesses that want to sell packages or bookings online.
Pairs well with
- SEO: Technical fixes, local search and content that climbs Google and shows up in AI answers.
- Content Marketing: Blogs, landing pages, emails and newsletters written to rank, get read and get action.
- SEM and PPC: Google and Meta ads tuned for leads, not clicks, with tracking you can actually trust.
Questions about websites and e-commerce
Do you build Shopify websites?
Yes. We build creative, high-converting Shopify stores from beginning to end, including theme setup, product pages, apps and checkout.
Should I use Shopify or WooCommerce?
Shopify is simpler to run and great for product-focused stores. WooCommerce runs on WordPress, gives you full ownership and flexibility, and works well when content and SEO matter as much as the store. We will recommend based on your catalog, budget and team.
How long does a website build take?
Most small business sites take four to eight weeks. Larger stores with many products or custom features take longer. You will get a timeline before we start.
Will my new site keep my Google rankings?
We plan redirects, preserve important URLs and carry over SEO settings so launch does not cost you the traffic you have already earned.
Ready to start your championship season?
Every race starts with lap one. Book a free pit stop consultation and we will map out what to fix first, what to build next, and what to stop wasting money on.
The race is long. The tortoise is patient. The trophy is waiting.